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Agritech
The home textile brand sources high-quality fabrics from pan-India suppliers and products are stitched at its in-house unit in Mumbai
Presented by Inc42 & Emiza, Co-Presented by Simpl & Axis Bank – the list features 52 brands racing to capitalise on the estimated $300 Bn market opportunity by 2030.
The Origin Story
When Shakeef Khan was newly married and setting up a new home, he noticed the misleading product labels on bed and bath linen that screamed rich or glace cotton (100% pure cotton), although the material was mostly polyester. Apart from inferior product quality, designs also needed more variety. Seeing an opportunity to bring in premium-quality products, Khan joined hands with Ajay Vaish, a veteran in the industry, and Naksh was born. The brand primarily retails through ecommerce marketplaces and became EBITDA-positive in December 2023.
The Differentiator
Naksh sources high-quality fabric from pan-India suppliers and products are stitched at its in-house unit in Mumbai, allowing the brand to ensure optimum quality. Vaish’s three-decade-long experience in the home textile industry also helps the brand network with large manufacturers to procure top-quality raw materials and outsource production for certain styles. Its flagship product is the minimal range of bedsheets in plain and stripes.
Minimalist
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What’s Next
It aims to hit the monthly revenue mark of INR 1 Cr by FY24 and explore offline retail through extensive distribution. By 2025, Naksh wants to be present in 100+ brick-and-mortar stores, expand into other categories and strengthen its brand-building initiatives.
