How Naksh’s Premium Fabrics & Minimalist Designs Give Home Textile A Stylish Makeover

How Naksh’s Premium Fabrics & Minimalist Designs Give Home Textile A Stylish Makeover

SUMMARY

The home textile brand sources high-quality fabrics from pan-India suppliers and products are stitched at its in-house unit in Mumbai

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When Shakeef Khan was newly married and setting up a new home, he noticed the misleading product labels on bed and bath linen that screamed rich or glace cotton (100% pure cotton), although the material was mostly polyester. Apart from inferior product quality, designs also needed more variety. Seeing an opportunity to bring in premium-quality products, Khan joined hands with Ajay Vaish, a veteran in the industry, and Naksh was born. The brand primarily retails through ecommerce marketplaces and became EBITDA-positive in December 2023. 

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