How An Investment Banker Turned Entrepreneur Is Redefining India’s Iced Tea Industry

Whether it is hot or cold, tea is the most consumed drink in the world, after water. And, it is interesting to note that in terms of tea exports, India stands fourth after Kenya (including neighbouring African countries), China and Sri Lanka, with exports reaching $463.95 Mn between April-October 2018.Brewhouse is now reaching the boundaries beyond tier 1 cities and a lot of outlets in smaller cities such as Jaipur and Chandigarh. “People can also find us in a lot of small-town airports like Raipur, Trichy, Srinagar and Lucknow,” added Jain.Jain added, “We are working to bring in innovations into the iced tea segment and are  coming up with carbonated iced teas and newer flavours.”

However this fourth position is not for the lack of production. India is the second largest producer of tea but around 80% of the tea produced in India is consumed domestically.!function(e,t,s,i){var n="InfogramEmbeds",o=e.getElementsByTagName("script")[0],d=/^http:/.test(e.location)?"http:":"https:";if(/^\/{2}/.test(i)&&(i=d+i),window[n]&&window[n].initialized)window[n].process&&window[n].process();else if(!e.getElementById(s)){var r=e.createElement("script");r.async=1,r.id=s,r.src=i,o.parentNode.insertBefore(r,o)}}(document,0,"infogram-async","https://e.infogram.com/js/dist/embed-loader-min.js");!function(e,t,s,i){var n="InfogramEmbeds",o=e.getElementsByTagName("script")[0],d=/^http:/.test(e.location)?"http:":"https:";if(/^\/{2}/.test(i)&&(i=d+i),window[n]&&window[n].initialized)window[n].process&&window[n].process();else if(!e.getElementById(s)){var r=e.createElement("script");r.async=1,r.id=s,r.src=i,o.parentNode.insertBefore(r,o)}}(document,0,"infogram-async","https://e.infogram.com/js/dist/embed-loader-min.js");!function(e,t,s,i){var n="InfogramEmbeds",o=e.getElementsByTagName("script")[0],d=/^http:/.test(e.location)?"http:":"https:";if(/^\/{2}/.test(i)&&(i=d+i),window[n]&&window[n].initialized)window[n].process&&window[n].process();else if(!e.getElementById(s)){var r=e.createElement("script");r.async=1,r.id=s,r.src=i,o.parentNode.insertBefore(r,o)}}(document,0,"infogram-async","https://e.infogram.com/js/dist/embed-loader-min.js");