Hassle-Free Self-Care Gets A Boost With WishCare’s Safe And Potent Personal Care Range

SUMMARY

The personal care brand offers nature-inspired products fortified with clinically tested and non-toxic ingredients for hair and skin care

Presented by Inc42 & Emiza, Co-Presented by Simpl & Axis Bank – the list features 52 brands racing to capitalise on the estimated $300 Bn market opportunity by 2030.

The Origin Story

Before launching WishCare

in 2020, software engineer Stuti Kothari, her husband Ankit (lead analyst at Google) and Ankit’s brother Ayush (currently MD of Rabiko Lifestyle) led hectic lives with little time for elaborate personal care. The trio often discussed the benefits of ‘multi-tasking’ products which would simplify the self-care routine. After much pondering, they teamed up to launch WishCare, a line of clean (chemical-free) and effective haircare and skincare products. Its products are sold on its website and 15+ ecommerce marketplaces like Nykaa, Purplle and Amazon. It has served more than 50 Lakh customers and posted INR 27 Cr revenue in FY23, claiming 300% YoY growth.

The Differentiator

WishCare conducts in-house R&D and uses clinically proven active ingredients to create high-efficacy formulations. However, commercial production is carried out by third-party manufacturers across India. The brand also lists all product ingredients on its website for total transparency. Its flagship products include hair growth serums, bond repair hair treatments, sunscreens, ceramide lip balm with SPF 50 and roll-on underarm serum to address issues like damaged hair and hair loss, acne, dull skin and pigmentation.

Hassle-Free Self-Care Gets A Boost With WishCare’s Safe And Potent Personal Care Range