According to reports, Fitness & Slimming services sector is $ 2 Bn market which is growing at 25-30% YoY CAGR. The rising incomes with western lifestyle have led to numerous weight issues that people face. The research reports states that there are over 150M overweight Indians out of which 40% of urban India is overweight and as per predictions, by 2017, 50% of urban India & 20% of rural India will be overweight.
After struggling from weight management issues at some point of life, Prachi Gupta and Dhruv realized that for anyone looking to lose weight, finding a good solution that was convenient, affordable, and one that works around their lifestyle wasn’t easy. And there is no doubt that rising disposable incomes, sedentary lifestyle, is coupled with growing awareness of health & fitness & internet/mobile penetration.
Having a look at all this, and coupling it with their background in the digital industry, the two saw an opportunity for digital weight management services which made them launch Fitho. Fitho is a technology based weight management service, that provides its member a personalized program with nutrition & exercise and helps them manage their weight, or lifestyle disorders like diabetes, heart health, etc
How is it different from Gyms and other offline services which help people in losing weight?
As per the company, the convenience that it offers for users to work out at their choice of location, which could be the gym or your home or the park is what makes it different from the other offline services. “Similarly, with your diet, you could be eating out, and still be on the Fitho plan. Our service integrates well with gym goers. In fact, we have tie ups with many gyms, who offer this service to their members,” adds Prachi.
The Weight Loss Program
The Weight loss program is customized based on each person’s health, medical, lifestyle conditions, along with their goals. Weight loss is then customized to individual medical history, health goal: lose belly fat or be healthy, and food preference. Each diet and exercise plan is created by trained dietitians/nutritionists after considering over 18 plus lifestyle parameters.
It also offers tools like meal tracking, weight tracking & other interactive tools like calorie trackers. Further each exercise program comes with videos, so members can see how to perform them.