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Mobile phones have become one of the most used electronic items in the world today. The increasing popularity and demand of mobile phones has led to an upward shift in demand for mobile related accessories as well. Manufacturers all around the world are working to create a variety of phone accessories to cater the flavors of consumers with high-end technology and latest designs.
People have now started considering Mobile Accessories as a style statement, thus forcing brands to focus on making these accessories more trendy and attractive. Not only brands but various other players have also emerged in the market who are trying to tap opportunity in this segment which is said to be a Rs 1,500 Cr market, as per the industry estimates.
With an objective to offer simple yet effective solutions, not just products, that uncomplicate your life, Daily Objects is an online store which is offering users with comprehensive range of Smartphone and Tablet accessories targeted towards upwardly mobile middle/upper-higher class.
What all you can fill into your Shopping Cart
The site offers accessories for gadgets like cases & screen guards, Bluetooth devices, charging + power, storage + power, cables + organizers, stands car accessories, audio devices and keyboard and mouse. It also sell accessories for iPhone 5s, 5c, 5, 4/4S, iPad 2, 3, 4, Mini and Samsung Galaxy Series.
There are over 350+ brands in 8 major categories totaling to 15000 plus stock keeping units (SKU) on the platform.
DailyObjects stocks products from brands and design teams including Elecom, iSkin, Belkin, Capdase, The Joy Factory etc and is an exclusive accessory partner for Yamaha Accessories and sell the largest range of dock speakers.
Get Your Own Designs
The website has a Customize your accessories section where users can actually design their own accessories for which it had partnered with CaseMyWay. Currently, it is offering customizable cases for Smartphones and iPad, this is what Printvenue.com is also offering.
It also has a Private Label – DailyObjects which provides designer mobile cases, designs are inspired from vintage to modern arts and artists.
Its custom + Designer cases are printed with MT cube technology that as per the company, this design never peels off. “In international market this case sells for $39 but we’re selling in India for $24 only,” claims the company.
What Sets It Apart
Instead of displaying the entire product range in an impassive manner, the store has created functional product groups that help the user ‘discover’ products and solutions. The website also has accessory experts who share insightful content regularly on its blog and social media to help customers make choices.
The store offers a “30 days no question asked money back guarantee”. It claims to ship all products directly, without any vendors being involved, and reimburses shipping costs in case of returns.
Traction
The store is getting over 6000 monthly retail shipments, 20-25 corporate/bulk orders ranging 10 custom case to 1000 custom cases per order, with average Ticket Size being Rs 1500, in which it gets 20% Average margin per sale.
The venture was started as a deal site called Lootspot and was rebranded as DailyObjects in 2012. It is backed by early-stage venture capital fund Seedfund.
DailyObjects is founded by Pankaj Garg who had previously founded Saledekho.com and has also worked with Patni computers and Saurav Adlakha who is a Performance monitor and innovator, and had helped brands like Nike, Puma, Adidas etc in scaling via his last venture Firki Web. Marathon is love.
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