Startup Stories

CueLinks: A Startup That Will Help Your Content Website Turn Into A Money-Making Machine

Inc42 Daily Brief

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Undoubtedly, this is the new era of innovation in ecommerce, which is clear with the souring numbers of companies coming up each day. Ecommerce growth in India is predicted to reach a market size of USD 15 Bn by 2017 and 1400% increase in number of online shoppers within 10 years.

Millions of websites toil to win consumer attention, and surge traffic and revenues.  In spite of the traffic not being incredible, there are always ways to better the revenue with the current traffic.

A website manages to get some money from the banner ads and display ads, but  what about the seamless content on which efforts were put in to work day-in and day-out?

One brilliant method to “employ the content is through affiliate marketing via content monetization”. With content monetization, the words idle until now, can be used to exploit the financial gain of affiliate marketing and turn your website to a money making machine.

In fact, Amazon, one among the fortune 500 companies, ranked second after Apple, gets 40% of its revenue from affiliate marketing channel. Over 900,000 affiliates power the Amazon affiliate program and they earn 4%-25% per sale. And also, big ecommerce companies like Flipkart, which is making headlines lately, invest handsome amounts in affiliate marketing – Flipkart gives 15% affiliate fee for referring people to their website.

While affiliate marketing is marvelous, it takes significant efforts for any publisher as it involves a lot of interaction with merchants and affiliate networks for payments, campaign updates, reporting and so on.

Signing up to CueLinks may definitely be a proficient way to ease things. CueLinks is a 2-minute Content Monetization tool for bloggers, deal site owners, coupon sites, forum owners or any publishers or in fact, any websites which sends outbound traffic to online shopping, travel, finance or matrimony websites. It helps publishers monetize their content in an effective manner with minimal efforts from their end.

CueLinks is launched by the Mumbai based publisher DesiDime, founded by Mehul Jobanputra and Jimish Jobanputra. It has Mark Friedgan as advisor and investor who is a hands-on Technology Leader and was named Top25 CTO by Infoworld Magazine and awarded the prestigious CIO Magazine Top 100 award. CueLinks was born as they felt the need to have a better link management and reporting solution for common problems faced by any publisher, big or small, themselves being a publishing website.

CueLinks monetizes your passionate hard work by just giving you “a single snippet of code” that you have to use in your site. It makes all your links affiliates without affecting the neat and crisp look of your original links. You can effortlessly earn via affiliate marketing without dealing with multiple merchants or affiliate networks. Working with more than 200 merchants directly, they provide you with “the most number of merchants under one roof” with “aggregated reporting” to help improve your performance.

Affiliate Networks or merchants frequently change their affiliate program which makes all the existing affiliate links non-existent or it simply redirects your user to a broken page. Publishers often have to update all such links to continue earning with that merchant. With CueLinks, you never need to worry about this as you simply “use the original URL”.

CueLinks aims to be a leader in Performance Marketing Industry and operates with a primary objective to enable publishers earn great revenue for their great content. With over 500+ merchants and with over 2000+ publishers associated with Cuelinks now, it has become India’s leading content monetization platform since its launch in September 2012. It currently sends over 1 to 1.5 Lakh clicks every day to their merchant partners and have recently launched in Russia and Brazil.

 ‘No more broken links!’

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Inc42 Daily Brief

Stay Ahead With Daily News & Analysis on India’s Tech & Startup Economy

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