Undoubtedly, this is the new era of innovation in ecommerce, which is clear with the souring numbers of companies coming up each day. Ecommerce growth in India is predicted to reach a market size of USD 15 Bn by 2017 and 1400% increase in number of online shoppers within 10 years.
Millions of websites toil to win consumer attention, and surge traffic and revenues. In spite of the traffic not being incredible, there are always ways to better the revenue with the current traffic.
A website manages to get some money from the banner ads and display ads, but what about the seamless content on which efforts were put in to work day-in and day-out?
One brilliant method to “employ the content is through affiliate marketing via content monetization”. With content monetization, the words idle until now, can be used to exploit the financial gain of affiliate marketing and turn your website to a money making machine.
In fact, Amazon, one among the fortune 500 companies, ranked second after Apple, gets 40% of its revenue from affiliate marketing channel. Over 900,000 affiliates power the Amazon affiliate program and they earn 4%-25% per sale. And also, big ecommerce companies like Flipkart, which is making headlines lately, invest handsome amounts in affiliate marketing – Flipkart gives 15% affiliate fee for referring people to their website.
While affiliate marketing is marvelous, it takes significant efforts for any publisher as it involves a lot of interaction with merchants and affiliate networks for payments, campaign updates, reporting and so on.