Croak.it is an interactive online communication using voice-enabled tools available on the web as well as mobile space. What Croak.it is doing is to give people the chance to use their voice and stamp their own individuality in any online interaction, anywhere on the Internet, at just the click of a button.
The start-up, founded by two IIT Kharagpur graduates, allows users to discover, collect and convey thoughts and expressions on-the-go over voice in 30-second audio snippets (called ‘croaks’) with a single click.
Their latest launch, the ‘Talk Button’ for businesses, is a simple tool that allows businesses to let customers interact with the company right on their websites. Use cases include one-click customer care hotlines, voice reviews, interactive consumer surveys, discussion boards, project collaboration platforms etc. The company has already brought on board a handful of paying business-customers and is in talks with several more. “It’s simple, hassle-free, and gives a new dimension to your brand image”, says Srinivasa Teja, the CEO.
Launched in May 2012, Croak.it quickly captured the imagination of the consumer internet market space with its MVP recording over 100,000+ croaks in 10 months. With the launch of the new feature intensive site, Croak.it has seen increasing interactions with the count of croaks recorded soaring past 220,000 by the end of May, 2013.
Croak.it has seen massive uptake in the education sector especially with over 50 schools in the US and in Europe using it regularly as a classroom teaching tool. In Education AppMadness 13, users from the US voted Croak.it into the top 4 best free education iOS apps available. Says Teja, “There’s something inspirational about how voice is allowing people to get free off barriers set by text boxes. We allow people to use the wide plethora of emotions that only voice can give. Why type in English, if you want to speak in your mother tongue? We want people to explore the individualism in their voices.”