Why SMS Marketing Can Be A Powerful Tool For A D2C Brand?

A friend of mine and an owner of an early stage D2C brand based in Mumbai, was overwhelmed by the sea of digital marketing. Her emails were constantly overlooked, and she felt frustrated. Usually we miss out on some obvious stuff. Sometimes we don’t use some marketing channels just because we just “feel” they don’t work. 

One day, my friend received a “timely” SMS from a local pizzeria about a special offer. The message was direct and to the point, and it caught her attention. She realised that SMS marketing could be a powerful tool by which you can reach your customers where they are and grow your business.

Welcome to a world where your messages are noticed and valued – if your timing is perfect. You can still gain 3-5% of your overall revenues through this channel. 

SMS marketing is a great way to reach your customers directly and quickly. With an open rate of over 90%, SMS can be much more effective over emails, where messages can easily get lost in the inbox.

Imagine being able to send a personalised message to your customers within minutes of them making a purchase, or offering them exclusive deals and discounts. With SMS, you can do just that.

Here are a few tips to help you get the most out of your SMS marketing, so your messages are not only heard, but they stick with your customers.

Engage Your Email Subscribers Differently

Your email subscribers are already loyal customers. Take your relationship to the next level by offering exclusive SMS perks and deals. Once they opt in, make sure to deliver valuable content and updates consistently. This will show them that you appreciate their trust and that you’re committed to providing them with the best possible experience.

Revive Abandoned Carts With A Personal Touch

Many shoppers abandon their carts, but your SMS can be the reminder that helps them come back. Instead of generic messages, send personalised messages that reflect their interests and choices. A special offer or a message about the items they left behind can make all the difference.

Craft Messages That Resonate

Your SMS messaging should be as unique and ever-changing as your customers. Whether you’re sending welcome messages to new subscribers or order status updates to existing customers, each text should feel like it’s written just for them.

A/B Test With A Twist

A/B testing is not just about changing elements but understanding your audience’s preferences. It’s about learning what language, offers, and timing resonate most with them and refining your strategy accordingly.

Simplify Purchasing To A Single Text

OneText makes it easy for customers to confirm purchases with a simple ‘YES’ text message. This streamlines transactions and enhances the customer experience.

In a world where we’re constantly bombarded with notifications, your message needs to stand out. SMS marketing can be a powerful tool for capturing attention, driving conversions, and building relationships with your customers.

Let’s start our journey to building meaningful connections. Every message you send is a step towards creating a community that’s excited to hear from you.

To a future where our voices are heard, and our messages make a difference.

Note: We at Inc42 take our ethics very seriously. More information about it can be found here.