The last decade has witnessed advertisers deploying advanced targeting tactics to woo audiences
Among financial services firms, user personalization has experienced a spike
2020 will see investments in driving hyper-personalisation efforts
Modern-day prospects are increasingly expecting customized experience when they engage with brands on the internet. In this era of limited consumer attention, as brands compete for a bigger share, personalisation is now imperative.Gone are the days of mass profiling. Marketers today have data points to discover subtle intricacies about online user behaviour, enabling them to serve experiences with razor-sharp precision.