Why Hyper-Personalisation Is The Key For Digital Marketing In 2020

Why Hyper-Personalisation Is The Key For Digital Marketing In 2020

SUMMARY

The last decade has witnessed advertisers deploying advanced targeting tactics to woo audiences

Among financial services firms, user personalization has experienced a spike

2020 will see investments in driving hyper-personalisation efforts

Modern-day prospects are increasingly expecting customized experience when they engage with brands on the internet. In this era of limited consumer attention, as brands compete for a bigger share, personalisation is now imperative.Gone are the days of mass profiling. Marketers today have data points to discover subtle intricacies about online user behaviour, enabling them to serve experiences with razor-sharp precision.

Note: The views and opinions expressed are solely those of the author and does not necessarily reflect the views held by Inc42, its creators or employees. Inc42 is not responsible for the accuracy of any of the information supplied by guest bloggers.

No results were found for "".
  • «
  • 1
  • »
modal lock

Continue Reading With A Free Inc42 Account

Get the most out of your Inc42 experience by creating a free account. Enjoy personalized recommendations, ad-lite browsing, and access to our exclusive newsletters.