It is important for an entrepreneurs to share experiences and insights about what they are upto. Sharing one’s experiences helps other fellow entrepreneurs to learn from their journey and mistakes. The best way to share one’s journey comes by following the content route i.e. blogging.
When entrepreneurs share their experiences through blogging, either narrating personal stories, writing motivational content or just sharing your strengths and weaknesses, these deeds draw emotions, empathy and builds a sense of connection and belonging to the person who is reading your content and eventually builds long lasting relationship with clients.
Through writing a blog, entrepreneurs make their work visible to those who could be their clients and in the long run can help building own brand. Building own brand is quite significant as an entrepreneur because it identifies you and your products and your vision in a unique way that cannot be shared by any other person.
This even helps startup founders assert and strategically place themselves on the forefront of other entrepreneurs. Your brand is like a signpost or a billboard that is placed on the roadside directing clients to where they are supposed to find you.
The question you ought to ask yourself is, “whether an entrepreneurs should write a blog or not?” To my understanding, as an entrepreneur, it is crucial to have or write a blog. Most people regard blogging as something that has little or no impact at all in an entrepreneur’s life, but most of them are mistaken for in the modern world, blogging is the pillar and an invincible anchor of marketing in today’s business world.
It is not just about having the blog, but it also is very important to write some informative content that is abreast with the needs of your target audience and market.