Voice To Cart: How Voice Assistance Is Democratising The Future Of Retail

Voice To Cart: How Voice Assistance Is Democratising The Future Of Retail

SUMMARY

India's digital revolution can only be complete when ecommerce and payment technologies are democratised, reaching every citizen and speaker of vernacular languages

Multilingual voice assistance technology is key to bridging the language and literacy gap of new-to-internet users, enabling them to have the same empowerment and opportunities as English-speaking Indians

Challenges remain in the integration of voice assistance technology with existing systems, the accuracy of voice recognition, and privacy and security concerns, but improvements are being made, and the potential benefits for customers and retailers are significant

20India is witnessing a phase where 21st-century digital technologies co-exist with 19th-century challenges. In an effort to revolutionise this, the government has already taken several measures. In fact, a Nielsen study points out that rural India’s internet presence is 20% higher than urban India. 

The Indian Techade story can become a reality by 2030 only when the ecommerce and banking/payment technologies become democratised and reach every digital citizen. Today, an English-centric internet has become a major barrier for nearly half a billion digital citizens in India to leverage the full vista of choices and empowerment offered by the digital world, such as ecommerce and online financial services availability.

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