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Trying to unsubscribe yourself from an email list can often make you feel like you are doing this:
The Unsubscribe Experience
Creating a memorable email unsubscribe experience can do great things for a brand. Worst case scenario: The customer unsubscribes anyway. Best case scenario: You make them laugh, you stay in their memory a little longer and they might even realise they like you enough to keep hearing from you. The image below shows an email sent by Gootli, an app that helps you plan your out-of-the-city breaks. The email has a dedicated, clearly visible unsubscribe option with the amusingly apologetic line “Did we gatecrash your party?”
Predictive Unsubscribing
Sidekick’s example is a great way to use your marketing tools intelligently. In this email, they offer to unsubscribe you as a gift based on analytics that you aren’t the getting the most out of their content. Their call to action button says “Wait, Keep me subscribed!” giving you a clear opportunity to stay on their mailing list.
Comic Relief
Why send customers a gif image of Jim Carey running out of a courtroom when they unsubscribe from your mails? Because he cracked us up then, and he will crack you up now. Using this gif sends a simple message: “No hard feelings, we have a sense of humour too you know”
Options, Options
What I loved about this email from BetaList, is the number of options it provided me. I had already unsubscribed, but I could still a) re-subscribe if it was an accident b) subscribe to a weekly newsletter instead of a daily mail and most importantly, c) reply directly to Marc, the founder of BetaList to give him my feedback and experience with the brand. And of course, it was also nice to see Woody and Buzz Lightyear.
It’s not you, it’s me
When it comes to providing a video on your unsubscribe page, you can be sure that it’ll arouse curiosity in those who visit the page. Keeping the video short is a great way to send your message directly to audiences. I loved Hubspot’s “break up” video talking about the good times we had together, while the founder apologised for causing complications in “the relationship”.
This video and the Groupon’s unsubscribe video, set new trends for the future of the humorous unsubscribe video in the online world.
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