There are hundreds of thousands of companies that have now gotten in to blogging, and though it seems as if they are jumping on the bandwagon, it is easy to see why they do it. The online world now dominates and when someone says that getting more customers means blogging, then, of course they are all going to start blogging. It is still a little weird seeing blogs attached to websites about butchers, car insurers and funeral homes.
Start your own blog!!
As a business (big or small) you can just jump right in and create a blog. It is quite easy if you do it on your own website. You just create the page and have at it. Creating the blog structure is not too hard, so you can start easily.
Others may not want to risk their own search engine results pages ranking so they start a blog on a new domain. After all, on a new domain they may link back to their company’s website and get a bit of an SEO (Search Engine Optimization) benefit from it.
Getting started is not even expensive or difficult. You can go to Google’s “Blogger” content management system and sign up for free. This is a content management system like WordPress and Joomla, but it is run by Google and it has some perks. The first is that they will host the blog for you so that you do not have to pay to put it on the Internet. They will also let you have a free domain name too so long as you follow their rules. This means if you want your own blog then you can do it for free and right now.
Start a lot of blogs
If you like the idea of having one blog linking to your website for a search engine results benefit, then why not try setting up a lot of blogs so that you can send a lot of backlinks to your website.
The only trouble with this idea is that you have to find a way of filling each of your blogs with content every week or every month. This may turn out to be a lot of trouble and may become quite time consuming, but it really depends upon how you handle your numerous blogs.