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The Psychology of Color and Branding (Infographic)

The Psychology of Color and Branding (Infographic)

It’s no secret that different colors evoke different emotions in us, and that marketers have been taking advantage of this for years.

But which colors spur which emotions?

Perhaps most notably, it is said that red stimulates the appetite. That’s why the color is so prevalent with national food chains like McDonald’s, Pizza Hut, KFC, Wendy’s, Popeye’s and Chipotle.

Blue, meanwhile, is the color most preferred by men, and corporations often use it because it is thought to be productive and not invasive.

These and other color-related insights can be found in this infographic from CertaPro Painters:

psychology-color-infograhpic

Infographic Source

Do tell us what colors have you focused on for your own or your favorite startup/company/idea in the comments below.

Author

Inc42 Staff

Utkarsh is a first gen entrepreneur, blogger, domainer, web developer and an internet enthusiast. He loves brainstorming and interacting with other entrepreneurs, startups and is also the Co-Founder of Inc42.

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