From big conferences to small networking events, the planning and execution of events has seen a drastic change in the last five years. Social media, mobile penetration and smart-phone apps have transformed the way organizers interact with the attendees before, during and after the event.
Let’s look at some of the major drivers of this change, and the various tools you can use to plan and organize your event.
Before The Event: Marketing & Registration
Gone are the days when pamphlets, expensive newspaper ads and word-of-mouth were the only ways to get the word around. Registration and payment collection would be a major hassle, especially for attendees from other cities.
“We used to rely on the goodwill of our friends to publicize the events, and the days leading up to the event used to be extremely stressful, not knowing how many people will turn up to register on the day of the event!” says Sujata Bogawat, Program Leader of Startup Leadership Program.
The arrival of social media and online ads has taken away some of that stress. Event organizers now frequently use content marketing and spread the word through their online social network. Paid ads on Google and Facebook allow fine-tuning of keywords and audience leading to better-targeted reach to the audience of interest.
“Now I can choose how much to spend on advertising, change content of the ads as frequently as I want,” says Saurov Kakoti, Marketing Manager of Headrush.