If 1.5 million people sign up for an app within just two weeks of its launch then there is surely something to it and it requires a detailed analysis. I am talking about QuizUp, an app which was launched on 7th November 2013 and on 20th November TechCrunch reported “the game has signed up more than 1.5 million users, who have played more than 70 million matches over the past 10 days.
“As a result, QuizUp has spent the past week in the #1 spot on the Apple App Store, and it’s received rave reviews from users, with a 4.5 star rating over more than 4,500 reviews. Not surprisingly, users are highly engaged, spending 40 minutes a day on average in the app.”
So now that I have your attention, let me begin from the beginning.
QuizUp describes itself as “the biggest trivia game in the world.” By trivia is meant facts from many different subjects which are used in a game to test people’s knowledge.
In more simple language QuizUp is an app where you can play a quiz with a competitor on any subject you both like. Your competitor can be your friend or a total stranger.