Personalisation is soon becoming a core strategy for brand marketers today. Personalisation leaders stand to capture a substantial share of the market along with the profits, leaving the slow-movers behind. When brands leverage technology to action on the user data they collect, they (brands) stand to gain big rewards.
Personalisation Tech Is The Future Of Marketing Automation
Personalisation is the use of technology and customer information to tailor digital interactions between a brand and its customers.
Personalisation tech is a bunch of technologies, strung together that facilitates the digital interactions between brands and customers.
Recent studies have shown that 78% of the consumers will engage with offers ONLY if they are personalised to their past experiences with the brand. A survey by Salesforce revealed a vast majority of customers are even willing to share their data with brands for personalized offers and recommendations in return (See image below).
In addition to the above, a majority of the forward-looking brands (see chart below) investing in the personalisation tech, are witnessing unprecedented gains. Nearly a third of the marketers surveyed cite personalisation as most important to marketing in coming years. According to a recent survey, 48% of the US retail marketers reported that personalisation on their websites or apps lifted revenues in excess of 10%.