One Sentence Engagement?
Is it truly possible to condense the science of employee engagement into a single sentence?
It is and I’m about to convince you of that. But first I need to explain why I’m taking this extreme exercise in reductionism.
Studying leadership and employee engagement has been a passion of mine for the last couple of decades. As an entrepreneur, I used engagement to chase and eventually catch a Best Place to Work award. As an author, one book on engagement somehow turned into three. One speech turned into a global tour. And this article on engagement is number one hundred and something.
I know of no topic that is more important to the long-term success of business than engagement. An axiom of Ford CEO Mark Fields is, “Culture eats strategy for breakfast.” Despite the click-baiting contrarians, Gallup and others have a solid body of research that shows that engagement is the antecedent of service, quality, sales, profits and ultimately shareholder value.
Unfortunately, employee engagement continues to be a topic that many find confusing. This confusion is unnecessary. Despite our VUCA world (characterized by volatility, uncertainty, complexity and ambiguity) that has made both time and money endangered species, it’s never been easier to drive massive engagement throughout your organization. It’s never been easier to engage your own direct reports. It doesn’t require a high IQ, high-priced consultants, long-term planning or even a lot of time or money.
The idea of a one-sentence employee engagement course is intended to cut through this noise. To make things as simple and as actionable as possible. Just 20 words. Words that I’ve seen work miracles in countless organizations.