I have a table calendar resting on my personal table at home with my name, and birthday wishes printed on it. It always makes me smile a little whenever my glance reaches that calendar. You guys must have guessed about it being a gift, correct?For people who doubt this traditional strategy of marketing, here is a fact for you: email is still the biggest source of generating revenue (for every dollar invested, email marketing produces a $40 ROI, says DMA) and being the most cost-effective technique to reach customers, this should be your core approach if you own a small business. The only challenge that you might face is that of keeping this campaigns eccentric, simple, and attractive.Or any local customer that shows to your physical cloth store will get 20% off on his next online purchase. There are innumerable ways of giving a personal touch to your consumers on social media platforms that results in increased visibility and customer engagement online. And remember, visibility steadily leads a man to success.
Yes, it was a gift, but not from any of my friends, or a loved one, but from a mobile network company that i have been using since years. It’s amusing, isn’t it? They also sent a personal birthday card with this gift. A little too much from a telecommunications company it seemed then, but today when I give it a thought, it was one of the purest examples of personalised marketing.