Humans And AI: The New Power Couple Redefining Entertainment

Entertainment is no longer a byproduct of human creativity only. Today, what we have is a unique ‘creative collaboration’ between humans and artificial intelligence (AI) that redefined entertainment to become immersive, captivating and above all, more personal.

Time and again, man feared the machines he made—of taking his job away. That did not happen. Automation has never been dehumanising. Rather, it freed up man-hours that used to go in mundane works, giving people the time and option to be more productive, more creative.

Yet, there has always been resistance to technology adoption, more after computers came. Truth is, the resistance was because of the fear of progress. The fear was more because technological advancements forced humans to update and upgrade themselves like never before—to stay relevant.

For entertainment, too, it has never been different. But, generative AI has just put fuel into the fire.

However, in reality, generative AI emerged as a blessing in disguise for the entertainment industry as a whole. It simply flipped the concept of ‘garbage in; garbage out’ to ‘garbage in; treasure out’.

Creative Collaboration

For writers and storytellers, it enhances efficiency and accuracy, eliminates confusions with grammar and spellings, detects possible plagiarism, among others. Writers are known for their style of writing. Only a few could write in more than one style and language. 

Today, with the help of AI, it’s pretty simple and quick for any writer to juggle between styles and languages. In other words, writers can now be more productive than ever with ‘creative collaboration’ with AI tools which is getting better every day.

Before generative AI came, it was a herculean task for a writer to turn his story into a full-blown audio-visual show. The production process took away a lot of time from writers, which simply was a waste.

Another important contribution of AI to entertainment is its ability to augment human creativity. AI can assist writers by suggesting plot twists, generating dialogue, or creating entire scripts based on a set of parameters. 

Even it helps writers to add local flavours to their original story to make that more relevant for a particular geography or a language.

Musicians can use AI to compose melodies, experiment with new sounds, or remix existing tracks. Visual artists can leverage AI to design graphics, animate scenes, or enhance visual effects.

Elevating Experiences

In the past few years, especially after Covid-19 pandemic, entertainment has become more personal. Here, AI has the potential to play an active catalyst to ensure every audience is served with the most personal experience that he desires. It’s not just recommendations of content. 

Any content can itself be customised, characters and plots can be tweaked to suit the individual tastes, which was unimaginable before the advent of the tech’s latest darling—artificial intelligence. 

Personalised experience increases engagement which, in turn, could potentially turn into revenue for companies and creators of entertainment.

Truth is, while AI can mimic many aspects of human creativity, it certainly lacks emotions, nuances, local cultural contexts and depth that comes with lived experiences. 

What AI can do is help humans to work better, work faster and enhance creativity, but not be original enough to replace humans.

Let’s not forget that it’s called ‘artificial intelligence’, not ‘authentic intelligence’. Naturally, AI only acts as an enabler, while the essence of creativity remains a human endeavour that can certainly be augmented with the help of AI.

Note: We at Inc42 take our ethics very seriously. More information about it can be found here.