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Mobile App’s Survival Funnel: How To Stop Uninstalls [Infographic]

Mobile App’s Survival Funnel: How To Stop Uninstalls [Infographic]

If you are not among the top 0.5% of the Apps which have defied the “Law of Attrition”, then you must be grappling with high uninstalls & low engagement. Most consumer Apps would lose 75% through uninstalls within 30 days and the funnel below gives you an overview of how & why you lose users.

Put all your energies on the 4 critical points depicted below to alter your Install/Active ratio & Be a Winner:

Goal Conversion = Anything meaningful, directly aligned to your business goals. Examples:- First order in an ecom Apps, Social sharing in a news Apps, Inviting friends in a social App, Playlist creation in a music Apps, Signup for an offline conversion, IAP in a Freemium App, achieve a bonus in a game & so on.

Hope you find this useful when drafting your Customer’s Lifecycle Management plan. All the Best.

Note: The views and opinions expressed are solely those of the author and does not necessarily reflect the views held by Inc42, its creators or employees. Inc42 is not responsible for the accuracy of any of the information supplied by guest bloggers.


Deepak Abbot


Deepak Abbot heads Mobile Growth at Times Internet. He has previously worked with companies like Paytm, Reliance Entertainment Digital, Zapak & Satyam computers. He writes about Mobile Marketing, Product & Data Analytics
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