By now, it’s a well-known cautionary tale: a startup builds the best, most innovative, most cost-effective tool on the market, but then can’t find anyone to buy it. It’s a problem every entrepreneur will face if they aren’t willing to test their ideas with actual customers before launching.
However, many entrepreneurs have good reasons for not taking the time and effort to do so. Customer phone calls, surveys, meetings, and interviews all get tedious, and they are not necessarily productive, either. Customers can’t always tell you exactly what their pain point is, or – more often – they don’t know exactly what they would need to cure it.
So how can you build up an audience and validate customers without building a product, releasing it, and just hoping people like it?
The answer is content.
Why a Good Content Strategy Is Crucial to Your New Business
Building a product takes huge amounts of time and resources. Don’t you want to make sure you’re building something people will buy before you make that investment?
A blog is an incredible secret weapon for startup founders. Not only is it a place where you can begin to grow a following without having a completed product to offer, but it’s also a place where you can build your brand, test ideas, get user feedback, and engage your future customers in a conversation that will get them invested in your brand and help you create a better product for them.