How Retailers Can Leverage Free Listings On Google Shopping?

How Retailers Can Leverage Free Listings On Google Shopping?

SUMMARY

Shopping listings support physical retail stores as well as online ecommerce

Online shoppers tend to search long-tail queries when they are getting ready to buy

As consumers move online, retailers must embrace all online sales channels

In an attempt to bolster its stake in ecommerce, Google is making it free for all merchants to sell items in its Shopping tab. Free listings will be rolled out in the US this week and expanded globally before the end of the year.

While Google has been showing free listings in the popular products category so far, unpaid listings in the Shopping tab is like an icing on the cake for ecommerce companies. In this article, we’ve compiled a guide for retailers to help them understand major changes and the steps they need to take.

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