How India’s D2C Brands Can Amp Up Their Festive Season Marketing Efforts

In a nation like India, where purchasing decisions are mainly influenced by emotions, the festive season offers an excellent chance to reconnect with present and prospective consumers. 

In the upcoming festival season, brands can devise efficient marketing methods to help connect with their consumers more effectively. Fintechs have also increased online sales by making the buying experience easier and faster. 

The holiday season is an excellent time to exhibit your inventory, launch new items and services, and reach a broader audience. Banks and finance businesses provide a number of flexible solutions, such as working capital, bill discounting, supply chain finance, machinery finance, microfinance, commercial car loans, commercial equipment loans, and more. 

As of September 9, 2022, public sector banks accounted for 50% of additional loans given, while private sector banks accounted for 47.1%. In the same period last year, public sector banks accounted for 19.5% of incremental loans, while private sector banks accounted for over 70%.

The holiday season has always been important to Indian consumers and brands. Almost three out of every five Indians anticipate festive season sales, with nine out of ten anticipating making a purchase during this time. 

As it approaches, banks and ecommerce platforms start promoting special deals to entice customers. This means that both companies have announced agreements in the form of discounts on certain goods and credit card offers. Credit offtake across all industries increases in the run-up to the holiday season. 

With the festive season approaching, marketers anticipate more sales and profits, making the festive season ideal for brand marketing tactics. While there are various festive season marketing methods to consider, brands should advocate a comprehensive strategy.

Let’s look at some of the brand’s strategies for marketing during festive times:

Utilise Social Media To Expand Your Presence

Consumer purchasing habits are evolving and becoming considerably more rational with the arrival of a ‘new India’ that is openly shaped by social consciousness and conscientious consumerism. 

It is no secret that people are tied to their phones for most of the day. By publishing compelling messages and visuals on their accounts, brands can boost their visibility on social networking networks. 

Announcing new product releases or attractive festival deals may quickly drive visitors to their website. This can play a significant role in attracting customer interest and driving sales.

Set The Brand Apart By Employing Different Approaches

Brands are aggressively embracing innovative marketing tactics. The level of brand rivalry is skyrocketing. 

To differentiate the brand, consider adopting new methods such as influencer marketing, establishing a campaign, offering discounts, or gamifying the shopping experience while keeping one’s target demographic in mind. 

A growing social media engagement has made the influencer marketing industry mainstream, resulting in a 40-50% rise in ad expenditure for influencer marketing during the holiday season. 

Concentrate On Brand Messaging!

Whether it is a daily marketing effort or a seasonal campaign, concentrating on the brand message is critical. To make an impression on your target audience throughout the holiday season, you must convey a compelling message. 

Before creating a powerful marketing campaign, determine the concept of the message, the feelings you want to create, and a call to action. Create a relationship with your audience by tailoring your messaging to them.

Automation Marketing

Marketing automation is used in the marketing strategy of several big multi-brand retail establishments and businesses. 

This provides meticulous consumer segmentation, tailored advertising, and a qualified sales funnel. This method ensures that your festival marketing strategy reaches the target demographic. Personalising your message is an approach to improving performance.

User Generated Content

Did you know that 56% of customers say they want to see user-generated content (UGC) photographs and videos from brands? Millennials (ages 25 and above) create around 70% of all UGC, making them the most important content drivers today. 

UGC strengthens your company’s and brand’s reputation. As a consequence, adding a UGC campaign to a festival marketing plan might boost festive sales. When followers or customers post a photo of themselves wearing or using your products, ask them to tag your brand or business. 

The Indian festival season is one of the best times to make investments that are supported by companies’ emotional bonds with their target audiences. Brand marketers can create massive sales opportunities and position themselves for maximum success during the holiday season.  

They can accomplish this by segmenting customers for a more personalised experience, making advertising simple, accessible, and shareable, and providing unbeatable deals across all media. It is one of the best times for businesses to not only generate revenue but also leave a lasting impression on the minds of their customers.

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