How Brands Can Drive Sales & Build Brand Advocacy With Loyalty Programmes

How did Tesco’s Clubcard get crowned the best supermarket loyalty programme in the UK by shoppers looking for the best deals amid the cost of living crisis? Tesco took the top spot with 99 points out of 100, after ticking all the boxes but ‘personalised offers’ and ‘free delivery’. In the UK, Tesco Clubcard is the most popular example of loyalty pricing. Launched in 2020, ‘Clubcard Prices’ offers Clubcard members access to exclusive prices on certain products.

Boots is another example of a brand recognising the need for value, recently pivoting its well-respected loyalty scheme to a focus on low prices. The retailer has made its loyalty scheme the focus of its ‘Price Advantage’ campaign, explaining how it now offers members exclusive savings on over 400 products each month.

The Impact Of Loyalty Programmes On Customer Experience

According to studies, loyal clients spend 67% more on average than new ones. This suggests that most of your income comes from customers who are devoted to your business. One of a company’s most crucial marketing weapons is the loyalty programme. 

It’s a method of rewarding and motivating clients, luring them back to your business to spend more money. Also, it’s a chance for you to strengthen your client relationships, give them a sense of worth, and collect feedback on how you can make your goods and services better. 

These loyalty programmes alone bring several benefits to the table, but when they are integrated with a POS system, they take your business to a whole new level.    

Step Up Your Loyalty Game With An Integrated POS

The 80/20 rule, according to which 80% of your company’s revenue derives from 20% of its most devoted clients, is explained by the Pareto Principle. You can dramatically boost your sales and earnings if you can figure out the shopping trends and habits of that 20% of customers. You can achieve that with the aid of a point-of-sale system.

Only a small percentage of shops are aware of the additional advantages of POS systems, which primarily serve as payment and checkout software. It is far more versatile than a simple payment gateway. Choose a POS system with a built-in loyalty programme. Every marketing effort you make could result in a sale thanks to it.

Advantages Of A POS-Integrated Loyalty Programme

84% of consumers claim that having a loyalty programme makes a brand more appealing to them. The advantages of a pos system with a loyalty programme are as follows:

Customer Experience Is Improved

Customer satisfaction is a key factor in determining loyalty. By integrating with other systems your company utilises, such as email marketing, CRM, and more, a POS system can help you achieve greater customer satisfaction.

Retailers can deliver a consistent and smooth consumer experience across all channels, including in-store, online, and mobile, by implementing an integrated POS rewards programme. Retailers will be able to provide a seamless and tailored experience to their customers. As a result, customers will feel more loyal, which will boost sales and profits for merchants.

Automated Marketing

You can send automated marketing messages to your clients using an integrated POS loyalty programme, which is one of its most significant advantages.

Customers will be asked to enter an offer or rewards card when they check out. This might be as straightforward as giving the consumer a coupon for a free cup of coffee on their subsequent visit or awarding points to their account. When a client has a certain number of points, they can exchange them for goods from your shop or even have them converted into cash or gift cards.

Real-Time Reporting And Analytics

A POS provides a plethora of information about clients’ purchasing patterns. This data assists merchants in understanding what influences specific purchases, whether they are influenced by location, time of day, or the sort of product being purchased when paired with other data sources such as buy history or demographic data.

You may keep track of each customer’s purchases and promptly reward them for each one with a POS loyalty programme. Additionally, it offers real-time analytics and reports that let you examine the data and decide critically on upcoming promotions and services considering what clients want or need at any particular moment.

Leave A Lasting Impression And Loyalty

Cultivating true, long-lasting customer loyalty goes far beyond simple points for purchases. There is more to loyalty programmes than mere prizes. They also provide your clients with a sense of worth, appreciation, and exclusivity. If you want to keep your customers coming back to your brand, you need to craft an end-to-end brand experience that’s relevant, engaging and rewarding.

Note: We at Inc42 take our ethics very seriously. More information about it can be found here.