How 1:1 Marketing Empowers Personalised Customer Journeys

As I browsed the digital marketplace, I came across my friend Ravina, who was visibly frustrated and overwhelmed by the impersonal marketing messages flooding her inbox and social media. 

Her preferences were ignored, and her loyalty to brands went unnoticed. Seeing her discontent, I had a thought: what if brands could create a journey that truly sees and values each customer? 

As Don Peppers popularly calls it 1:1 Marketing.

This revelation sparked a deep dive into personalised customer journeys. My goal is to explore and create experiences where every individual feels seen and valued.

Welcome to a space where you are seen, heard, and valued. 

A recent study found that many consumers, especially younger ones, are willing to share their data in exchange for personalised experiences. 

This is a clear signal that brands need to focus on creating customer journeys that are relevant and meaningful to each individual.

Let’s work together to create a new and exciting chapter in your journey with us: 

Putting Your Wants First

Imagine a place where your unique preferences are valued and celebrated. You should use transparent data collection methods, like fun quizzes, to get to know the customer and its interests. Then, one should use this information to curate product recommendations that are perfectly suited to customers.

Conversations That Matter

It’s time to say goodbye to generic emails! With the power of AI, communications should be tailored to the individual preferences and needs. This means one will only receive messages that are relevant and valuable to them.

Dynamic Content That Changes With You

Consumers’ experience is constantly evolving, adapting to their interests and behaviours. From emails that highlight what they care about to a website that shapeshifts to their liking, every interaction should be tailored to them.

A Website Experience That Remembers

Whenever someone visits a website, it should help them find exactly what they are looking for. Recommend products based on their past purchases and browsing history, and even remember the items they’ve viewed recently. So that they can pick up where they left off, and discover new things they will love.

A Journey Beyond Purchase

One’s purchase should just be the beginning of their journey with your brand. Be there to support them at every step of the way, from answering their questions to resolving any issues they may have. Focus on creating a system that focuses on post purchase marketing e.g. customised VIP program, marketing flows, NPS, testimonials, referrals etc.

Note: We at Inc42 take our ethics very seriously. More information about it can be found here.