Don’t try to be original, just try to be good”.
– Paul Rand
Distribution isn’t sexy am I right?
In my today post, I will write about one of the most overlooked aspects of starting a business. Is something that almost all of us put aside because we don’t think is a priority.
As young aspiring entrepreneurs we have so many business aspects to think about; how to achieve a product/market fit, what features shall be included in our Value Proposition, define our target group and the list goes on…..
Thus, the common sense dictates that we have to first sort out what matters most and leave the rest (details) for later on, after all day has only so much hours isn’t it? And by the way distribution channel isn’t in the category of the “sexy” tasks of an aspiring entrepreneur….
In the following few paragraphs I will explain why by ignoring this crucial dimension will jeopardize your startup future before even go to market and how to avoid that.