Being Cheap Is Not A Point Of Difference – It’s A Plague On Your Brand

How is your product going to stand out? Have you thought about what will make it different? Have you thought about what makes it a better option?

Let me tell you a secret. If you think what makes it special is that it’s cheaper, you’re wrong. Cheap isn’t what anybody wants. It might be a necessity — but it’s not what they want.

It might be what they buy, when that’s what they can afford.

But it’s not what they want.

They resent it. They resent the cheap products when they have to buy them and they want the products with the better branding, the higher quality, the cultural associations.

When you choose cheapness instead of those elements here’s no brand loyalty or impact being built there. When it’s a choice between your product and anybody else’s product, cheap will not make people want you.

At the end of the day, your point of difference has to be enough to make people want to engage with you because of who you are. Not how much you cost.

[This post by Jon Westenberg first appeared on Medium and has been reproduced with permission.]

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