Can India’s Next Unicorn Be A Green Unicorn?

Indian startups have shifted their focus to environmentally friendly and sustainable models. The new sustainable models are making a positive impact on society and the environment by reducing carbon emissions, promoting circular economies, and creating better livelihoods. Startups can help to build a more sustainable and robust future, as well as contribute to economic growth and job creation.  

Rise Of Tech-Enabled & Environmentally Conscious Startups In India

Green unicorns are the new generation of Indian startups. They are tech-enabled and environmentally conscious. Their products and services promote a sustainable future for their consumers and the planet, and they work towards safer processes and greater efficiency. 

Green startups are driving technological advancements in the field of sustainability, helping to reduce the negative impact of human activity on the environment with their innovative ideas. Their efforts are essential in mitigating the effects of climate change and promoting a healthier and more prosperous society. These startups truly have the potential to become green unicorns and lead the way in sustainable business practices.

Growing Importance Of Sustainability & Social Responsibility In Business

The business domain is placing growing importance on making a difference in society and the environment. Startups that promote social responsibility and ecologically friendly practices are receiving funding from MNCs, VCs, and corporations. Growing awareness of the damaging effects of human activities on the environment and a dedication to ethical business practices are the driving forces behind this change. Leading companies are integrating sustainability into their business practices, such as Coca-Cola’s commitment to 100% recyclable packaging by 2025 and at least 50% recycled materials by 2030.

Sustainability startups often face difficulty accessing specialised infrastructure, such as renewable energy sources or waste management facilities, to operate effectively. Collaboration with larger companies can provide access to the necessary infrastructure and resources. For example, sustainability startups can partner with larger organisations to access their supply chains and distribution networks, which can help them reach new markets and scale their operations.

Government Initiatives To Promote Sustainability & Encourage Investment In Green Tech

To promote sustainability and encourage investment in green technologies, the Indian government has launched several initiatives in recent years. For example, the National Clean Energy Fund and the Green Energy Corridor are aimed at promoting the use of renewable energy sources, while the Swachh Bharat Abhiyan is focused on improving waste management and sanitation. 

The Green Economy: A Growing Market For Startups

It is becoming increasingly common to see new business models popping up around the world, driven by the increase in the value of environmental assets. 

These new models are focused on greening higher-growth industries and dealing with sustainable development. The emerging green economy may be small right now, but there are still several startups springing up all over the world. 

The Emerging Green Economy: Paving The Way For India’s Next Unicorn

With the growing importance of environmental sustainability in the business world, it’s no surprise that Indian startups are moving towards greener business practices. Green unicorns are leading the way in this shift, offering innovative solutions to reduce carbon emissions, promote circular economies, and create a better future for all. 

Collaboration with larger companies and government initiatives to promote green technologies and sustainability are also helping to drive this change. With the emerging green economy already worth an estimated $1 Tn annually, the future looks bright for India’s next unicorn to possibly be a green unicorn.