Link building is very important for businesses today when the Internet plays a key role in garnering customers’ attention and driving up sales. And if you are a bootstrapped startup waiting to get noticed, then it is all the more pivotal to your success, considering it doesn’t dent your pockets in any way, yet offers great results.It is important to build relationships with new contacts. You can reach out to niche communities and start actively participating in online forums, blogs or social groups that are focussed on your niche.Getting noticed on social media sites doesn’t mean just increased traffic; it also means promotion to new people who can help in building further back links for you.Instead, focus on providing good quality content that can add value to users and build links that are relevant. This will help you get genuine back links and ultimately help you in achieving better results.