Ecommerce

Amazon, Flipkart, Snapdeal, Paytm - The Big 4’s App Performance in 2015 In 13 Charts

30 Dec'15 | By Deepak Abbot

Following up on my last year’s post on Mobile Commerce, I decided to focus only on Big 4 this time primarily due to lack of time. Here is what I published in Dec 2014.

The numbers shown below are based on my formula based on publicly available data. Plus I have used all the free sources of data (non-paid) available from popular App store analytics platforms. The charts below are only for Android, which IMO would be 85% of all App traffic.

Flipkart maintained its leadership in 2015

Flipkart grew 2x

It represents returning users

Month 2 retention seems to be the biggest concern for all

Number of days a user stays before attriting

Amazon has the lowest DAU of all

Net Install Base as of today (Total minus uninstalls)

Snapdeal scores the lowest in MAU

Clearly Paytm leads the pack as it included recharge orders as well

Big Billion Day saw Flipkart becoming the no.1 overall App in India beating Whatsapp/Facebook

Snapdeal also gained during the October sale

Amazon went aggressive with mobile campaign around May resulting in no.1 position overall

Paytm seems to be focusing less on vanity metric like App Rank

I will be happy to hear your feedback on this. Feel free to comment here or tag me on twitter @deepakabbot or mail me at dabbot@gmail.com

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