1. People trust Apple
When people trust your brand, they will continue to support it. Apple has extremely loyal customers. Even when people venture off to try other things, they eventually come right back to Apple, their first love. Sure, you may try an Andriod or Samsung device for a while as place fillers due to Apple’s immediate limitations but once Apple delivers, you’ll go back.
2. They show true leadership
What we experience when we buy an Apple product is the result of committed employees who believe in the Apple brand; employees who have pledged to achieve Apple’s mission. Apple users have had the benefit of experiencing a product created by committed employees who have worked hard to make the Apple product better. They have invested their time in trust to deliver a work of art; one we refer to as the iPhone. Apple has a following like no other. Even when others jump in the game to compete, Apple tends to consistently take the lead. I attribute this largely to its support system inclusive of its employees and customers.
3. It just keeps getting better
Every new product they offer creates a stir that no other electronic brand has been able to compete with. They not only meet the demand, they exceed expectations. Launching features such as the “Apple Pay” where you can make payments by holding your thumb down on your phone. They launched a new product – the Apple Watch – which is freakin’ beautiful by the way, something new to feed hungry consumers. Even though you have to have the iPhone to use the Apple Watch, (a sacrifice I am absolutely willing to make) it was never a real consideration for me, but now it is because Apple did it and I know it will be great. You see, Apple doesn’t just think about what people need now. They think about what people will need later and other industries help Apple to meet that need.
4. It’s pricing
Apple pricing is all about aspiration. Higher priced items are not attainable for everyone and that is what makes people desire Apple. Having an Apple brand product is a luxury. A luxury not many people can afford, but one that many people will sacrifice to get a piece of. There is incomparable value in an Apple product and people will always pay for what they consider to be of great value.
5. The Apple Experience
When using an Apple product, you experience a variety of things at your fingertips that you didn’t even think you needed but Apple thought of it first! They appeal to your subconscious, things in the back of your mind labeled under the maybe section now move to the forefront as must haves. If you want to be a part of the elite status of iPhone users, you have the option to get different styles, sizes and higher luxury add-ons with the product. Apple is magnificent in meeting the need you didn’t even know you had.
6. It’s simple
Anyone and everyone can understand how to use an Apple iPhone. The models are not so confusing that representatives have a hard time explaining the features to customers. The simplicity of the Apple phone is phenomenal.
7. Their product launch is KILLER!
The transformative business moments they include in their performance. People rush to find out “what’s apple doing now” they want to be a part of something great. People just can’t take the suspense; they become consumed with “having to know”. The buzz alone makes you want to experience why everyone is so impressed. It’s genius!
Now granted, Apple is not perfect, but they are very close to meeting the majority of customer demands. They need to convince consumers they have improved their security, especially with new features such as the Apple Pay. But I have no doubt they will meet that demand too.
Apple may not always be first in line, but when they get there every one notices. Apple doesn’t just do it, they do it right. Resilience has always been in the bones of Apple and that’s why people want Apple to win.
At the end of the day everyone wants a piece of Apple pie.
What do you think about the new Apple launch? Write a comment to share your thoughts.