After water, food and air, mobile phones are gradually on the way to becoming next basic necessity for our survival. Can anybody dispute it? I bet your doubts will be cleared if you live without your phone for more than two days. Even Guglielmo Marconi, the guy who got us our mobile phone, wouldn’t have imagined what favour he was doing to the world then!
Speaking about the importance of mobile phones, there are some online retailers who yet don’t realize it. They tend to believe that having a website is all that they need but we at Zepo tend to believe otherwise.
Allow me to make my point with an analogy.
What is the proof that my brand needs a mobile optimized site?
Recently, mobile marketing firm NetElixir did a case study on 53 of its clients who were in retail business. While some of the clients had sites optimized for mobile devices, the rest of them had desktop websites that weren’t mobile-friendly.
After scrutiny of 180 million shopping sessions on these websites the study revealed that the conversion rate on mobile optimized sites was 160% higher than their non-optimized counterparts. Quite evident that the retail stores with mobile site boosted their revenue.