TargetingMantra is a 500Strong company offering SaaS based personalization platform to online businesses. The team has previously worked in developing recommendation system for Amazon, Zappos, IMDB. It’s proprietary technology offers 15% increase in conversion rate. The company has offices in India and Silicon Valley and has clients spread across the globe.
Ecommerce retailers continue to get love from the online shoppers and sales continue to soar during the current year. As per the latest forecasts from eMarketer, global B2C ecommerce sales will increase by 20.1% this year to reach a whopping $1.5 trillion. However, many retailers worldwide are still facing some big challenges in their ecommerce strategies.
So, let’s explore the top 3 ecommerce challenges that exist today.
There is a rising demand for a seamless cross-channel or omnichannel shopping experience that makes purchasing decision and journey of online shoppers much easier. According to a 2013 UPS/ComScore study, 44% of shoppers cite omnichannel factors as driving their likelihood to shop with a retailer. On the other hand, a survey of retailer conducted by RIS News & EKN revealed that a retailer loses 4.5% of revenue in dearth of technologies and corporate policies to support omnichannel customer journeys.
This implies that e-sellers must consider integrating this functionality across devices, mobile applications, in-store and even marketplaces. This synchronization of experience across multiple devices and channels can be a recipe to success in the future, though it’s not that easy as it sounds.
As new mobile devices of various screen sizes emerge, the only mantra for the success of your retail strategy is to deliver first-class optimal user experience. Here’s the recipe to become an empowered mobile-savvy retailer: