Customer can afford to lose you but you cannot afford to lose the customer.
The linchpin of any business is the customer. Customers lay the foundation of businesses today. In this consumer-driven age, what sets apart great companies is the service they provide their customers. Great companies invest in customers because that is where the business lies.
The business decisions of the leading brands across the globe are driven to satisfy and meet the expectations of the customers. Several studies have shown that it costs nearly six times more to win a new customer than to keep an existing one.
Customers are powerful marketing agents; a satisfied customer can win you more deals than your best marketing personnel. They become more important in the digital age, where people can give feedback and influence the buyers at the click of a mouse.
The customer today is bombarded with options, sometimes more than what he can handle. So, what differentiates your business is the service you provide to your customers. The best agents for marketing your products and services are your customers. A reputation is built on what people say about you. How you are perceived in the market determines your brand image.
The best brands are built by their customers. The consumer is very potent and can make or break businesses. Fascinatingly a great number of companies like Facebook, Twitter and Pinterest are prime examples of companies that have skyrocketed due to their customers.
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” Jeff Bezos
Excellent service is the best marketing strategy for your business. The world is a place where the speed of communication keeps increasing. Things propagate and travel faster than ever before. Whether it is good or bad reviews, it affects your brand.