India’s lifestyle management sector is rapidly growing as consumers increasingly seek personalised services to improve their quality of life. This sector includes a wide range of services, from concierge and personal assistant services to wellness, fitness, travel, and luxury lifestyle management. With a focus on convenience, efficiency, and exclusivity, lifestyle management services are catering to the needs of high-net-worth individuals (HNWIs), working professionals, and affluent consumers who seek to outsource daily tasks and experiences.

The sector’s expansion is driven by rising disposable incomes, urbanisation, and a growing emphasis on work-life balance. Digital platforms are playing a key role in transforming the sector by offering tech-enabled solutions such as personalised booking services, fitness programmes, wellness plans, and lifestyle curation.

Investor interest in the sector has surged, with startups innovating in areas like wellness tech, on-demand concierge services, and luxury travel experiences. These services are leveraging AI, data analytics, and mobile applications to provide bespoke solutions that align with the needs and preferences of individual clients.

Key players in the sector include:

UrbanClap (now Urban Company): A leading on-demand service platform that offers a wide range of services, including home beauty treatments, fitness training, and lifestyle services.
Housejoy: A home services platform that provides lifestyle management services such as housekeeping, maintenance, and personal assistance.
The Concierge Club: A premium lifestyle management service catering to HNWIs, offering travel planning, event management, and concierge services.
As demand for convenience and luxury services continues to rise, India’s lifestyle management sector is well-positioned to capitalise on the growing need for personalised solutions in a fast-paced, modern world.

Lifestyle Management