The home decor sector in India is evolving rapidly, driven by rising consumer demand for personalised and stylish living spaces. As disposable incomes grow and the middle class expands, more Indian consumers are investing in home decor to enhance the aesthetics and functionality of their homes. The sector encompasses a wide range of products, including furniture, lighting, wall art, textiles, and decorative accessories.

The home decor market is benefiting from increased online shopping, growing urbanisation, and the rising popularity of interior design. With the advent of ecommerce, home decor brands are now able to cater to a broader audience across urban and rural areas, offering a variety of designs at different price points. Technology is playing an important role in shaping the sector, with virtual design tools and augmented reality being used to offer more immersive shopping experiences.

The sector has seen a significant rise in startups, with many brands focusing on delivering high-quality, innovative, and customisable home decor products. The demand for sustainable and eco-friendly products has also led to the rise of green and ethical design practices.

Key players in the Indian home decor sector include:

Urban Ladder: A furniture and home decor brand that offers a wide range of high-quality, stylish products, including furniture, lighting, and accessories.
Pepperfry: An online marketplace for furniture and home decor, providing an extensive selection of products in various styles and categories, including modular furniture and contemporary home decor.
Home Centre: A leading retailer of home decor, offering an array of home furnishings, furniture, and accessories, with a focus on modern design and functionality.
As the sector grows, it is expected to continue benefiting from shifting consumer preferences towards curated, personalised home experiences and the increasing availability of online platforms offering unique and cost-effective decor options.

Home Decor