With the lockdown rules bringing down the shutters on many offline stores, retail brands have been forced to open or scale online stores to reach consumers. With footfall and retail visits expected to remain low for months, a permanent shift in consumer behaviour towards online buying is inevitable. Thus, it is time for retail brands to also embrace the D2C way of life and use online tools to go directly to the consumer!
This guide aims to help brands and offline retailers to build and scale up their digital or D2C brand seamlessly.
The guide will help you understand the various opportunities, options for brands, managing the supply chain, automation across business processes, optimising marketing to maximise reach and more.
Email marketing is often under-rated as an acquisition channel. DTC needs a higher conversion rate to ensure CAC is low as you are without platforms that give you traffic. Knowing your ideal customer persona and tailoring your email marketing content appropriately will ensure email is often the highest-converting marketing channel which one can take advantage of.
Apurva ChamariaSVP, Tech Mahindra
Building relevance for the brand is generally more important than just reaching more customers. In the end, conversion rations and clicks play more important role than reach and impressions.
Tarun Jyot SinghCofounder, 1DigitalStack
The key to online payments is providing a secure and smooth customer experience. Payment platforms that offer easy to integrate, fast, seamless and secure solutions are the ones that have a better chance at earning your customer’s trust for you, ensuring user retention and attracting potential customers to your portal.
Akash SinhaCEO and cofounder, Cashfree
Study your customer behaviour around RTO (failed deliveries) and use automated calling and SMS workflows to reduce last-mile order failure for COD orders.
Saahil GoelCEO and cofounder, Shiprocket
Retention marketing and repeat purchases is the biggest growth hack. Activating your own previous purchasers and turning them into customers that buy regularly and repeatedly is by far the best growth hack for a D2C brand to grow.