Glossary

Here’s Everything You Need To Know About Email Marketing

September 12, 2023 | By Aryan Jakhar

The practice of sending targeted emails to a group of recipients to promote products, services, events etc.

Table of Contents

What Is Email Marketing?
What Are Email Marketing Tools?
What Are Some Of The Most Common Emails Formats Used For Marketing?
What Are The Benefits Of Email Marketing?

What Is Email Marketing?

Email marketing means the practice of sending targeted emails to a group of recipients to promote products, services, and events, among other things. It needs a strategic approach that involves building and maintaining a subscriber list and drafting compelling email content to influence desired action.

Numerous businesses leverage it to achieve their marketing goals. Some examples of email marketing campaigns include:

Promotional Emails: These emails are often sent by retailers to offer discounts in a bid to boost sales.
Newsletter Subscriptions: Online publications share curated content with subscribers.
Welcome Emails: Businesses use this route to greet new subscribers and introduce their brand.
Abandoned Cart Emails: These emails are used by ecommerce platforms to remind users about the items left in their carts.
Event Invitations Emails: Organisations curate such emails to invite recipients to webinars, conferences, or product launches.

What Are Email Marketing Tools?

These tools are software solutions designed to facilitate the creation, management, and analysis of email marketing campaigns. These tools offer features such as customisable email templates, contact list management, scheduling, automation, and performance tracking. Popular email marketing tools include WebEngage, MessageBird, Karix and Wigzo.

Advantages	Disadvantages
Wide Reach: Connect with a large audience quickly and cost-effectively.	Deliverability Issues: Emails may end up in spam folders, impacting their purpose.
Personalisation: Tailor content to individual preferences.	Content Quality: Poorly designed or irrelevant email can damage brand reputation.
Conversion Boost: Well-crafted emails can drive sales and conversions.	List Management: Keeping subscribers updated and engaged requires effort.
Data-Driven Insights: Analyse campaign performance for continuous improvement.	Legal Compliance: Stricter data protection laws require careful adherence.
Automation Efficiency: Automate repetitive tasks for better efficiency.	Saturation & Fatigue: Overwhelming recipients with emails can lead to unsubscribers.

What Are Some Of The Most Common Emails Formats Used For Marketing?

Promotional Emails: These are majorly focussed on driving sales and revenue through special offers.

Source: Unlayer

Informational Emails: These emails provide valuable content, updates, or educational resources to subscribers.

Source: HubSpot

Drip Campaigns: This is a series of scheduled emails designed to generate leads over time.

Source: Leadsquare

Re-engagement Campaigns: Such emails target inactive subscribers to revive their interest.

Source: HubSpot

Personalised Emails: These emails are tailored to target individual recipient’s preferences and behaviour.

Source: SendPulse

What Are The Benefits Of Email Marketing?

Direct Communication: Reach audiences directly in their inboxes.
Cost-Effective: Compared to traditional marketing channels, it is relatively affordable.
Measurable Results: Track open rates, click-through rates, and conversion rates for better insights.
Automation: Helps automate campaigns based on triggers or user actions, saving time and effort.
Global Reach: Lets you connect with a worldwide audience instantly.