The cart abandonment rate is the percentage of online shoppers who add items to their shopping cart but leave the website before making the purchase
A form of performance-based marketing where individuals or businesses promote the products or services of companies.
APIs can be used to exchange critical data like order management, pricing information and customer data with other apps.
Asset-heavy is a broad term used to describe the business model, which typically needs a lot of business assets to generate revenue
Attribution window is an ad publisher’s time limit to claim credit for user clicks/impressions for app installs/purchases.
A B2B marketplace is an ecommerce platform that facilitates business-to-business transaction. It acts as a digital intermediary
A business that sells its products or services to other businesses instead of an individual consumer.
A B2C marketplace is an online platform that connects businesses directly with individual consumers (buyers) to sell products and services
Bounce rate means people come to a website but leave right away without doing much.
Brand awareness means how customers perceive, recall and recognise a brand.
A special or premium value attached to a brand and its products.
Bulk shipping refers to transporting large quantities of goods, typically shipped loose and loaded directly into a carrier vessel rather than packing in individual containers
Click-Through Rate (CTR) gauges the success and failure of a brand’s advertisement to the target audience
COD remittance is transferring funds from a customer to a seller after a cash-on-delivery order has been successfully delivered and paid for
Competitive analysis studies competitors’ strategies to stay ahead, involving research on sales, products, SWOT, and marketing.
Content marketing is the process of sharing valuable content on platforms to engage the target audience.
A conversion rate measures successful actions of a user against total visitors
Cost Per Acquisition measures the marketing efforts of a business by showing how much money is spent on average for acquiring a single customer.
Cross-docking is a logistics strategy that minimises storage time by directly transferring goods from inbound deliveries to outbound shipments
Cross-border shipping is the process of transporting goods from a seller in one country to a buyer in another country
D2C brands leverage their own website to create strong consumer relations, control CX and ensure lasting customer retention.
The practice of sending targeted emails to a group of recipients to promote products, services, events etc.
Enterprise inventory management is process of overseeing a company’s inventory levels. This includes ordering, storing, and selling product.
Enterprise Resource Planning (ERP) is a software system that helps businesses manage and integrate all their core activities
Full Truckload (FTL) is a shipping method where an entire truck or a trailer is dedicated to a single shipment
Gross margin is the percentage of revenue a company retains after subtracting the cost of goods sold.
A horizontal marketplace has consumers and sellers from a diverse range of industries. They cater to a broad target audience
Hyperlocal delivery is a business model and service that focusses on delivering goods and services to customers within a small geographic area
Incoterms are a set of internationally recognised rules established by the International Chamber of Commerce (ICC)
Market research is a process of gathering and analysing a market, including potential customers, competitors and industry trends.
Mobile commerce (m-commerce) refers to any commercial transactions that take place via apps or mobile sites
When a shipment cannot be delivered successfully for various reasons the logistics provider often sends a notification to the shipper
Online marketplace refers to an ecommerce store where products are listed and sold by several third-party vendors
Order fulfilment is the entire process that takes place from the moment a customer places an order to the moment they receive their purchase
A product catalogue showcases products and gives customers the necessary information to make a purchase.
Product development is the journey of bringing an idea to market. It involves brainstorming, researching, testing, and launching the product
Product moat is competitive advantage that a specific product enjoys which allows the product to maintain its market share and profitability
Quick commerce is a type of ecommerce that prioritises super-fast deliveries, typically getting goods to customers within an hour or less
ROI is a crucial financial metric that measures the profitability of an investment relative to its cost.
RTO in ecommerce refers to a situation where a package cannot be delivered to the customer and is returned to the seller
A form of digital advertising that aims to increase a website’s visibility on search engine results pages.
A set of strategies and techniques aimed at improving a website’s visibility on search engine results pages.
Social media advertising refers to promoting products, services, or content through paid advertisements on social media platforms.
Third-party logistics (3PL) refers to the contractual delegation of logistics operations to a specialised service provider
UI, UX represent the combined effort of designing the visual and functional aspects of a digital product to create an engaging experience.
User generated content refers to any type of content – text, images, videos, reviews – that is created by users or consumers of a brand.
Vertical marketplaces are ecommerce platforms bringing together several brands/vendors to cater to customers’ needs
Warehousing is storing physical goods or inventory securely before being sold or distributed. Warehouses are designed to protect products
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