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In a rare union of parallel universes, Zomato, the restaurant finding and food ordering app, has tied up with Snapdeal.
According to a mail by Zomato co-founder Pankaj Chaddah, “Zomato has partnered with Snapdeal to enable customers to order food online through the Snapdeal app. This partnership will be rolled out in phases starting today evening (Tuesday), and will enable even more customers to order food online quickly and easily.”
Both Zomato and Snapdeal are India’s celebrated unicorns—with more than $1Bn valuation in the private market.
Last month, Zomato claimed that it has achieved operational break-even in India and five other markets including the UAE, Lebanon, Qatar, The Philippines and Indonesia.
This comes at a time when other food delivery players like Foodpanda and Swiggy are struggling to make profits and hyperlocal delivery players like PepperTap and Grofers are struggling to stay afloat.
Messages sent to spokespersons of both Snapdeal and Zomato were unanswered at the time of publishing. We will update this story if and when we get a response.
This move should be seen as a trial to expand Zomato’s customer base, in a market where apps are competing for space on a consumer’s smartphone.
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