Snapdeal Founders & Kae Backs Retail Technology Startup Shopsense

Mumbai-based in-store digital technology company, Shopsense, has raised an undisclosed amount in its seed round of funding. The round was led by Kae Capital, and Kunal Bahl and Rohit Bansal from Snapdeal had also participated in it.

The funds will enable the startup to set up a development team, and help to enhance its technology further.

Founded in 2012 by IIT Bombay alumni Farooq Adam, Harsh Shah and Sreeraman MG, Shopsense, works in developing digital interaction technology and build engagements which promises to make shopping fun and enjoyable. The company uses analytics such customer behaviour to help retailers understand them better.

Shopsense’s flagship product is ‘Fynd’, a consumer app which lets the user discover and follow their favourite brands, and browse through latest collections. It’s ‘Fynd a Fit feature allows the user to try multiple sizes and find the right fit. It also provides superfast delivery of the purchases. Fynd is currently working with over 40 brands, such as Being Human, Levis, Van Heusen, Steve Madden, GAS, Soch, Jashn, AND, Global Desi, Puma, Clarks, Chumbak and Forever New among others. Fynd helps stores participate and take advantage of online shopping boom in India.

Shopsense plans to expand to Bangalore and Delhi-NCR by the end of the year.

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