After Flipkart, Now Snapdeal Wants To Push Ad Business; Launches New Version Of Snapdeal Ads

Snapdeal, today unveiled the new version of its advertising platform, Snapdeal Ads. Entirely developed in-house, the ads platform will assist sellers to improve their brand visibility, help measure results instantly and drive online business, with the help of advanced advertising tools.

The new version of Snapdeal Ads platform will enable sellers to target the right customers, based on their browsing behavior, geo-location and purchase history.

Along with driving product discovery and revenue, Snapdeal sellers will also be able to curate ad campaigns for specific customer groups through targeted advertising. Sellers can even participate in auction based buying of ads inventory, view detailed reports and simultaneously promote products through a range of different ad campaigns.

Commenting on the development, Tony Navin, Senior Vice President, Partnerships and Strategic Initiatives said, “Snapdeal Ads will allow sellers to reach their customers in a more precise manner, help build targeted campaigns, measure impact and return on investment on a real-time basis. With this next generation platform, we have addressed the marketing challenges faced by our sellers by providing a simplified advertising panel to fulfill their diverse business requirements”.

Earlier in March, Flipkart had also launched an advertising platform, Brand Story Ads, on the mobile app with over 50 leading brands on board including Yes Bank, L’Oréal, Micromax, Intel, Gillette, Datsun and Sony that have already signed up to launch their ad campaigns.

As far as Snapdeal Ads in concerned, over 30,000 plus sellers are already advertising on Snapdeal ads, and have witnessed an average of 2X increase in business in comparison to others, as claimed by the company.