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Gurgaon-based mobile marketing & rewards platform, Skrilo, has raised $1.5 Mn (about INR 10 Cr) in seed funding from angel investors including Anuj Srivastava, co-founder of Livspace; and Arvind Tiku, founder & group chairman of AT Capital Group.
Founded in 2015 by Gaurav Singh and Manish Sinha, Skrilo is a mobile marketing platform based on hyperlocal marketing and big data analytics. The platform helps corporates, businesses and brands to initiate engagement with the end consumers and connect with them in a targeted manner. The consumers in turn engage with brands and merchants and get incentivised from a portfolio of reward options.
Manish Sinha, founder and CEO of Skrilo, said, “In India, it is estimated that the smart phone usage will jump from 200 Mn to 650 Mn in the next three to four years. However, digital advertising is still at a nascent stage and mobile marketing is even a small percentage. Currently, the industry has only intrusive mobile marketing solutions, which is not readily acceptable by the consumers. Skrilo is a paradigm shift from intrusive marketing & advertising to non-intrusive marketing & advertising. Our platform engages the consumers meaningfully in the mobile space.”
The startup plans to use the raised capital for marketing its reward program to the consumers and building on its visionary product pipeline, which is centred on providing a compelling value proposition for the brands and businesses. Starting from the South East Asian countries, Skrilo aims to go global with its offerings in the next 2-3 years.
Skrilo’s advisory board comprises of names like Anurag Gupta of WPP, Anurag Srivastava of Jungle Ventures and Space Matrix, and FMCG industry veteran Girish Patel.
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