Quikr Deepens Its Verticalization Focus, Launches QuikrHomes

Cross category classifieds company, Quikr, has announced launch of its real estate vertical, QuikrHomes.

With over 2 lakh real estate transactions on Quikr, QuikrHomes will provide customer engagement and lead management tools for builders and brokers. It will also provide a complete living experience for home seekers in the form of additional information aboutthe neighbourhood, schools, malls, hospitals, parks and walking area.

“The number of areas where we had a large scale of business had become one of the biggest open secrets in the Indian internet market. Verticalization was an obvious logical step to unlock this secret and have our user’s further benefit from the true breadth and scale of our platform. Our real estate business has grown three times in the last two years and with the dedicated focus on QuikrHomes, we are confident we will at least double it every year for the next three years”, said Pranay Chulet, Founder & CEO Quikr.

Key features of QuikrHomes include:

Paying guest accommodation to luxury real estate projects
Curated neighbourhood and lifestyle
Verified data about key establishments
Integration with insights on other transactional activities across the platform.
Reviews and Ratings of homes, Expert blogs
Pricing Calculator Engine

Quikr had earlier hired Favista co-founder Manish Sinha to head real estate vertical.

Talking about the potential of the market, Manish Sinha said, “With Indian real estate marketing moving online to capture a $20 Bn market coupled with our cross category platform, we are uniquely positioned to capture the market share for our homes vertical. Quikr already had the largest number of individual led listings for real estate category especially in the metros and had a very large number of real estate developers marketing their projects well before the idea of QuikrHomes was born.”

Previously, it was also reported that the company was in talks with Commonfloor for a merger and later reports of Quikr in talks to acquire Housing had also sufficed in media.

Quikr was launched in 2008, and recently the company has launched QuikrCars, a vertical sharply focused on all kinds of automobiles. Earlier in July, it had closed a $60 Mn funding round led by its existing investor, AB Kinnevik along with the new investors including Falcon Edge Capital and Coatue Management also participating.

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