Tiger Global-funded online classifieds platform Quikr, has acquired Realtycompass, a real-estate analytics platform. The startup will be part of Quikr’s flagship product QuikrHomes. Realtycompass, though, will continue to operate as a stand-alone portal and will focus on building real-estate analytics products for both consumers and builders.
QuikrHomes connects customers from over 1000 cities and towns across India and helps conclude over 2 lakh transactions per month.
As for Realtycompass, it was founded in 2013 by Nimesh Bhandari, Sankara Srinivasan and Alok Mishra. It is a real-estate analytics platform that helps end-users and investors in the decision making process, by providing builder ratings and detailed project analysis.
The platform helps consumers search, compare and research all the new projects in the city. It has a comprehensive listing of 15000 projects in 8 cities. Its personalized recommendations are meant to enable users to find home in shortest possible time as well as solve the pain of running from pillar to post for home hunting.
Speaking on the development, Pranay Chulet, founder & CEO at Quikr said, “Real Estate is a key category for us. We have been keenly developing some innovations that have the potential to reshape the market landscape and the acquisition of Realtycompass will help us bring more such solutions to our users.”
Ratings and user recommendations on realtycompass platform are derived from 100 plus data points about the projects and builders. “We see immense value in realtycompass’s offerings that bring two-fold benefits. It addresses the needs of the evolved home buyers and investors who seek better decision making tools and it also complements our offerings to consumers as we continue to build an all-inclusive real-estate marketplace with QuikrHomes,” said Manish Sinha, head of QuikrHomes.
Quikr will continue to invest and develop the realtycompass platform by adding project approvals, social sentiment analysis and user credit score among others.
This is Quikr’s second such acquisition in the real-estate space. Reportedly, the company has acquired Bangalore-based Commonfloor, an online real-estate platform.
Recently, Quikr has made 2 investments; an acquisition of Indian Realty Exchange (IRX), a mobile-first aggregator of real-estate agents; and another in A N Virtual World Tech Ltd, the company that runs hyper-local search engine providing 360-degree street views under WoNoBo.com.
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