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Pune-based technology and analytics startup, ProximiT has raised about $150K (INR 1 Cr.) in an early stage funding via 1Crowd, a crowd funding platform.
Founded in 2014 by Abhay Bora and Kamlesh Sancheti, ProximiT is a platform that provides brand-customer engagement experience.
With touch-based interfaces (tablets) placed in auto-rickshaws, the startup have created a platform to make client engagement fun, educative, interactive and rewarding.
ProximiT’s uniqueness lies in its ability to capitalize on the undivided and focused attention of passengers – creating a medium flexible to accommodate targeted advertising, interaction and gamification.
The raised capital will be used to expand ProximiT’s footprint in Pune and other cities.
1Crowd is an equity crowdfunding platform owned and operated by Zeva Capsol Private Limited. The platform aims to provide a best-in-class startup ecosystem that spans origination, deal sourcing and capital raising, investment monitoring, mentoring, and exit.
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