News Corp Backed PropTiger Acquires 3DPhy To Beef Up 3D Capabilities

Online real estate advisor PropTiger has acquired Gurgaon-based startup 3DPhy. The terms of the deal are undisclosed.

The acquisition will strengthen PropTiger’s visual marketing solutions for developers, in the field of virtual and augmented reality & 3D visualisations.

Commenting on the development, Dhruv Agarwala, CEO, PropTiger.com and makaan.com, said: “With mobile devices overtaking desktops, the real estate sector has become one of the prime sectors where people want to have the ability to search anywhere and anytime, and that is a big priority for us. We are excited to work with 3DPhy and the acquisition reiterates our commitment to provide best in class user experience. It further solidifies our lead in the industry.”

PropTiger was founded by Dhruv Agarwala, Kartik Varma and Prashan Agarwal in 2011. It leverages the power of technology and data to make the home-buying experience rewarding and easy-to-use.

It guides customers through the entire process of buying a home, including search, property identification, price negotiation, documentation, home loan facilitation and post sales services. It offers product such as property portfolio, livability and safety scores, resale price estimates and detailed micro-market trends and analyses. Since its inception, it has sold homes worth more than $1.5 Bn (INR 10,000 Cr) to 15,000+ customers.

On the other hand, 3DPhy was founded by a group of IIT Kharagpur alumni – Amit Shekhar, Rajeev Kumar, Uttam Kumar and Raghvendra Polinki. It creates and simulates a near-real experience for prospective buyers through 360-degree panoramas and virtual tours. These tools allow home buyers to not just “see” the surroundings, but also judge the sizes, shapes, spaces, and dimensions.

The 3DPhy team will help PropTiger make the home search experience more immersive. With its virtual walk-throughs, 3DPhy enables builders and brokers to showcase multiple properties over phones, laptops, tablets or head-mounted devices. This expanded technology offering, will create a new level of capability for PropTiger

PropTiger.com is funded by News Corp, SAIF Partners, Accel Partners, and Horizen Ventures. With PropTiger’s acquisition of brands such as Makaan.com and OOBI in the recent past, home buyers now have access to a full stack of services – from online search to assistance with transactions.

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