In a bid to entice more commuters cab hailing app Ola has launched a connected car platform for ride-sharing called ‘Ola Play’.
Speaking at the launch, Bhavish Aggarwal, co-founder and CEO at Ola said, “I believe this will completely transform the consumer’s ride experience, giving the user the power to control the interactions within the car, and usher in a new era in the ridesharing industry. With over 60 Mn minutes spent in Ola rides every day, the impact on consumer comfort, convenience, and productivity can be transformative. This will further propel ride-sharing as the first choice of mobility for many more millions.”